← All projectsProduct launches · 2026
New electric vehicle launch
- Client
- Automotive brand
- Location
- Ho Chi Minh City
- Scale
- 500 guests & press
- Media
- 9 photos · 7 videos
A product reveal on a rotating platform in total darkness, with laser lighting synced to an original score.
Highlight reels
Short moments cut for social media.
17:00
Pre-show lounge
A minimal black-and-white lounge introducing the product journey.
18:30
The reveal
The car appears on a rotating platform in total darkness, lasers synced to an original score.
19:00
Press conference
Leadership takes press questions, livestreamed across the brand’s social channels.
19:45
Test drives
Guests drive the car on a purpose-built track on site.