← All projectsActivations · 2025
12-province experience roadshow
Client · Consumer brandLocation · NationwideScale · 50,000 participantsMedia · 18 photos · 3 videos
A mobile stage truck touring 12 provinces in 30 days, with mini-games, sampling and street performances.
- Route planning
- Truck design
- Staffing
- Reporting
Run of show
Ngày 1–3
5 photosDrag sideways for moreCan Tho
The starting point: the stage truck visits three markets and two universities.
Ngày 8–10
5 photos · 1 videosDrag sideways for moreHo Chi Minh City
Ten city stops with mini-games and sampling for more than 15,000 people.
Ngày 16–19
4 photos · 1 videosDrag sideways for moreDa Nang · Hue
Evening street performances along the riverside and walking streets.
Ngày 27–30
4 photos · 1 videosDrag sideways for moreHanoi
The final leg, with a closing show on the Hoan Kiem walking street.